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Diane Publishing Books
Marketing for the Home-Based Business
Jeffrey P. Davidson (au). Capturing the essence of how to market effectively, this guide provides useful advice for home-based entrepreneurs. Chapters: getting started; an office to support your marketing efforts; image on paper: stationery, logo, brochures, business cards, & other printed materials; the home-based telephone marketer; the fax of marketing & mailing from home; marketing & desktop publishing; marketing with the PC; greeting visitors; getting help: hiring part-time workers & using marketing consultants & SCORE counselors; a nice place to work: setting up an office you like; & prospects for the future: designing & constructing for new technologies. Extensive appendices.
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