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End of Fashion: The Mass Marketing of the Clothing Business
End of Fashion: The Mass Marketing of the Clothing Business
Our Price: $25.00
Year: 1999
Pages: 320
Binding Hardcover
ISBN 688151604

Product Code: 756755085

Teri Agins. This book traces an arc from the origins of couture & its apotheosis in the early part of this century to the advent of pret-a-porter post-WW2 & the sweeping changes that took place as the century ended. From Balenciaga to Banana Republic; from class to mass; from elitism to democratization; from art to commodity. Above all, this is the story of the triumph of marketing. Along the way, all aspects of the fashion industry are covered -- manufacturing, retailing, licensing, image making, & financing -- & itís all illustrated & dramatized by vivid profiles of the key players, including Ungaro, Armani, Lauren, Hilfiger, Karan, & Zoran, as well as retailers Marshall Fieldís & Gap. Illus.

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