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Disney Way: Harnessing the Management Secrets of Disney in Your Company
Disney Way: Harnessing the Management Secrets of Disney in Your Company
 
Our Price: $22.00
Year: 1999
Pages: 221
Binding Hardcover
ISBN 70120641

Product Code: 756752523

Description
 
Bill Capodagli (au); Lynn Jackson (au); Fred Wiersema (fr). From the hiring & training of employees to the realization of a creative concept to exceptional customer service, every aspect of the Walt Disney Co. -- an entertainment & marketing empire whose influence is felt around the world -- is linked to Walt Disney’s vision. Examines Disney’s business philosophy & explain how it can be used in any company to achieve superior teamwork, creativity, & innovation. Introduces four principles -- Dream, Believe, Dare, & Do -- & reveal how these ideas drive the 10 principles that are at the heart of every Disney strategy. Each principle is then examined in detail by illustrating the principle at work at Disney as well as at other successful companies.

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