Join our mailing list!
(Your shopping cart is empty)
Diane Publishing Books
DOD Advertising: Better Coordination, Performance Measurement, and Oversight Are Needed to Help Meet Recruitment Goals
Andrew Von ah (au)
As part of its efforts to meet yearly recruitment goals for the military, the Department of Defense (DOD) requested almost $575 million in FY 2017 to conduct advertising intended to increase awareness of military service and ultimately generate leads for potential recruits. This report examines the extent to which DOD (1) has coordinated advertising activities among the military service components; (2) has followed commercial best practices to assess the effectiveness of advertising activities; and (3) has oversight of its componentsäó» advertising activities. Tables and figures. This is a print on demand report.
Mammoth Book of Cats: A Collection of Stories, Verse & Prose
History of the New York Central System
My Father, My Self: Understanding Dad’s Influence on Your Life
American Vegetarian Resource Directory: Some Signposts on the Journey Towards a Healthier, More Ethically & Environmentally Balanced Lifestyle
Japanese Experience: A Short History of Japan
Share your knowledge of this product with other customers...
Be the first to write a review
Diane Publishing Co
PO Box 617
Darby, PA 19023-0617
Become an Affiliate
Send Us Feedback
Copyright ï¿½ 2004 Diane Publishing Company. All Rights Reserved.