Join our mailing list!
(Your shopping cart is empty)
Diane Publishing Books
DOD Advertising: Better Coordination, Performance Measurement, and Oversight Are Needed to Help Meet Recruitment Goals
Andrew Von ah (au)
As part of its efforts to meet yearly recruitment goals for the military, the Department of Defense (DOD) requested almost $575 million in FY 2017 to conduct advertising intended to increase awareness of military service and ultimately generate leads for potential recruits. This report examines the extent to which DOD (1) has coordinated advertising activities among the military service components; (2) has followed commercial best practices to assess the effectiveness of advertising activities; and (3) has oversight of its componentsäó» advertising activities. Tables and figures. This is a print on demand report.
Dynamic Nutrition for Maximum Performance: A Complete Nutritional Guide for Peak Sports Performance
Wordsworth Dictionary of the American West
U.F.O.s: The Sighting of Alien People & Spacecraft From the Earliest Centuries to the Present Day
Japanese Experience: A Short History of Japan
Solutions: The Woman’s Crisis Handbook
Share your knowledge of this product with other customers...
Be the first to write a review
Diane Publishing Co
PO Box 617
Darby, PA 19023-0617
Become an Affiliate
Send Us Feedback
Copyright ï¿½ 2004 Diane Publishing Company. All Rights Reserved.