DOD Advertising: Better Coordination, Performance Measurement, and Oversight Are Needed to Help Meet Recruitment Goals

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Our Price: $25.00

By Andrew Von ah (au)
Year: 2016
Pages: 51
Binding Paperback
ISBN 978-1-4578-7354-6

Product Code: 1457873540

Description

As part of its efforts to meet yearly recruitment goals for the military, the Department of Defense (DOD) requested almost $575 million in FY 2017 to conduct advertising intended to increase awareness of military service and ultimately generate leads for potential recruits. This report examines the extent to which DOD (1) has coordinated advertising activities among the military service components; (2) has followed commercial best practices to assess the effectiveness of advertising activities; and (3) has oversight of its componentsäó» advertising activities. Tables and figures. This is a print on demand report.

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