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Diane Publishing Books
DOD Advertising: Better Coordination, Performance Measurement, and Oversight Are Needed to Help Meet Recruitment Goals
Andrew Von ah (au)
As part of its efforts to meet yearly recruitment goals for the military, the Department of Defense (DOD) requested almost $575 million in FY 2017 to conduct advertising intended to increase awareness of military service and ultimately generate leads for potential recruits. This report examines the extent to which DOD (1) has coordinated advertising activities among the military service components; (2) has followed commercial best practices to assess the effectiveness of advertising activities; and (3) has oversight of its componentsäó» advertising activities. Tables and figures. This is a print on demand report.
Calendars & Constellations of the Ancient World
Gates of the Alamo
Live Now, Age Later: Proven Ways to Slow Down the Clock
Around the American Table: Treasured Recipes & Food Traditions from the American Cookery Collections of the New York Public Library
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