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Local Media Advertising: FCC Should Take Action to Ensure That Television Stations Publicly File Advertising Agreements
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Mark L. Goldstein (au)
Television stations, which provide free, over-the-air programming, and multichannel video programming distributors (MVPDs), which provide subscription television services, compete with other local media for advertising revenue. Federal Communications Commission (FCC) rules limit the number of local stations an entity can own in one market to promote competition and other public interests. Some station owners created joint sales agreements to potentially cut costs. This report examined the role of advertising agreements in local media markets. It examines (1) the prevalence and characteristics of such agreements; and (2) stakeholdersäó» perspectives on these agreements. Tables and figures. This is a print on demand report.
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