Join our mailing list!
(Your shopping cart is empty)
Diane Publishing Books
Local Media Advertising: FCC Should Take Action to Ensure That Television Stations Publicly File Advertising Agreements
Product price is not filled in. This product cannot be purchased.
Mark L. Goldstein (au)
Television stations, which provide free, over-the-air programming, and multichannel video programming distributors (MVPDs), which provide subscription television services, compete with other local media for advertising revenue. Federal Communications Commission (FCC) rules limit the number of local stations an entity can own in one market to promote competition and other public interests. Some station owners created joint sales agreements to potentially cut costs. This report examined the role of advertising agreements in local media markets. It examines (1) the prevalence and characteristics of such agreements; and (2) stakeholdersäó» perspectives on these agreements. Tables and figures. This is a print on demand report.
Applique: The Ann Boyce Way
Rise of Life: The First 3.5 Billion Years
Traveler’s Self Care Manual: A Self Help Guide to Emergency Medical Treatment for the Traveler
Saddam Hussein: Defying the World: A Visual Biography (video)
Share your knowledge of this product with other customers...
Be the first to write a review
Diane Publishing Co
PO Box 617
Darby, PA 19023-0617
Become an Affiliate
Send Us Feedback
Copyright ï¿½ 2004 Diane Publishing Company. All Rights Reserved.