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Diane Publishing Books
Quantifying the Importance of Image and Perception to Bus Rapid Transit
Alasdair Cain (au); Jennifer Flynn (au); Mark McCourt (au); Taylor Reyes (au)
Bus-based pubic transit in the U.S. suffers from an image problem. If bus transit is to be perceived as more than just a social service, it must be able to perform at a level comparable to the private automobile, and convey the high quality image typically associated with rail. Bus Rapid Transit (BRT) aims to do just that: emulate rail, but at a lower capital cost. Though many have an opinion on whether or not BRT can achieve this, little quantitative evidence exists. This study assessed the extent to which BRT can capture the image of rail-based transit and aimed to understand and quantify the underlying tangible and intangible factors that drive any perceptual differences that may exist between the two modes. Figures and tables. This is a print on demand report.
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