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Diane Publishing Books
Review of the Data Broker Industry: Collection, Use, and Sale of Consumer Data for Marketing Purposes
U.S. Senate (au)
Consumers are conducting more and more of their daily business online and through their mobile devices, and are creating a voluminous trail of data regarding who they are, where they live, and what they own. This has fueled the growth of a multi-billion dollar industry that largely operates hidden from consumer view. Companies known as äóģdata brokersäó¯ collect and maintain data on hundreds of millions of consumers, which they analyze, package, and sell generally without consumer permission or input. They collect and sell information for such purposes as fraud prevention, credit risk assessment, and marketing. This report focuses on the collection and sale of consumer data specifically for marketing purposes: What data about consumers does the data broker industry collect?; How specific is this data? How does the data broker industry obtain consumer data?; Who buys this data and how is it used? This is a print on demand report.
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