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Diane Publishing Books
Menu Labeling Imparts New Information about the Calorie Content of Restaurant Foods
Hayden Stewart (au); Jeffrey Hyman (au); Diansheng Dong (au)
Restaurant foods are typically higher in calories than meals consumed at home. Menu labeling regulations by the U.S. Food and Drug Admin. (FDA) aim to inform consumers about the calorie content of menu items. It has been argued that some consumers already know which foods best satisfy their needs and wants and gain little new information from menu labeling. This study assumes that a representative consumer employs rules-of-thumb nutrition knowledge to judge the calorie content of restaurant foods. It then investigates whether rules of thumb accurately predict the calorie content of meals served by some major fast-food and full-service restaurants. Results show that some simple rules of thumb are fairly reliable predictors of actual calorie content. Nevertheless, menu labeling still imparts substantial new information that can benefit consumers. Tables and figures. This is a print on demand report.
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