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Diane Publishing Books
U.S. Householdsäó» Demand for Convenience Goods
Abigail M. Okrent (au); Aylin Kumcu (au)
Demand for foods that save households time in meal preparation and cleanup (i.e., äóģconvenience foodsäó¯) has grown in the U.S., with implications for dietary quality and health. This report discusses some possible drivers behind the growth in demand for such foods: (1) Americans are purchasing more processed foods because of those foodsäó» declining market prices relative to their less processed counterparts; (2) the most advertised foods are those that are the most convenient or that American households have little time for meal preparation because of labor-market participation; (3) how declining incomes affect the demand for convenience. Changes in prices and total food expenditure drove most food-purchasing patterns. Meals and snacks at fast-food restaurants were also responsive to changes in advertising expenditures, while hours worked had little effect on demand for any foods. Figures and tables. This is a print on demand report.
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