Broadcast Television and Radio: Disclosure Requirements for Broadcasted Content

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By Mark Goldstein (au)
Year: 2014
Pages: 30
Binding Paperback
ISBN 978-1-4578-5775-1

Product Code: 1457857758

Description

Television and radio broadcasters air content, in advertisements and other programming, on a variety of issues, some of which directly address their interests as broadcasters. The Federal Communications Commission (FCC) applies the Communications Act of 1934 to hold these broadcasters to a basic principle -- that the public should know when and by whom it is being persuaded. Statutes and FCC regulations require licensed broadcasters to publicly disclose information about sponsored content. This report (1) describes the disclosure requirements for broadcasters that air advertisements or programming that affect their interests and may be intended to influence Congress, and any requirements to air opposing views; and (2) assesses what is known about the number and fair market value of these advertisements, and those of opposing views, aired from 2007 through 2012. Tables. This is a print on demand report.

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