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Online Advertising and Hidden Hazards to Consumer Security and Data Privacy
Online Advertising and Hidden Hazards to Consumer Security and Data Privacy
 
Our Price: $20.00
By Carl Levin (ed); John McCain (ed)
Year: 2014
Pages: 47
Binding Paperback
ISBN 978-1-4578-5730-0

Product Code: 1457857308

Description
 
Congressional report of an investigation of issues central to consumer privacy and security on the Internet. Central to this segment of the economy is the online advertising industry, which continues to grow in importance. In 2013, U.S. online advertising revenue surpassed that of broadcast TV advertising as companies spent $42.8 billion to reach consumers. Although consumers are increasingly vigilant about safeguarding the information they share on the Internet, many are less informed about the plethora of information created about them by online companies. Furthermore, many consumers are unaware that mainstream websites are becoming frequent avenues for cybercriminals seeking to infect a consumeräó»s computer with advertisement-based malware, or äóģmalvertising.äó¯ This report highlights this specific aspect of online security, malware attacks. Figures. This is a print on demand report.

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