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Diane Publishing Books
Information Resellers: Consumer Privacy Framework Needs to Reflect Changes in Technology and the Marketplace
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Alicia Puente Cackley (au)
In recent years, information resellers -- companies that collect and resell information on individuals -- dramatically increased the collection and sharing of personal data for marketing purposes, raising privacy concerns among some in Congress. Recent growth in the use of social media, mobile applications, and other technologies intensified these concerns. This report addresses (1) privacy laws applicable to consumer information held by resellers; (2) gaps in the law that may exist; and (3) views on approaches for improving consumer data privacy. To address these objectives, the report analyzed laws, studies, and other documents, and interviewed representatives of federal agencies, the reseller and marketing industries, consumer and privacy groups, and others. It focused primarily on consumer information used for marketing purposes. Tables and figures. This is a print on demand report.
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