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Diane Publishing Books
Why Are Americans Consuming Less Fluid Milk?: A Look at Generational Differences in Intake Frequency
Hayden Stewart (au); Diansheng Dong (au); Andrea Carlson (au)
Americans are drinking less fluid milk, on average. This study finds that declining consumption since the 1970s reflects changes in the frequency of fluid milk intake, rather than changes in portions. U.S. Dept. of Agriculture (USDA) survey data collected between 1977 and 2008 reveal that Americans are less apt to drink fluid milk with their midday and nighttimemeals than in earlier years, reducing the total number of consumption occasions per day. Moreover, more recent generations of Americans show greater decreases in consumption frequency, holding constant other factors such as education and race. All other factors constant, as newer generations with reduced demand gradually replace older ones, the populationäó»saverage level of consumption of fluid milk may continue to decline. Tables and figures. This is a print on demand report.
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