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Diane Publishing Books
Travel Promotion: Brand USA Needs Plans for Measuring Performance and Updated Policy on Private Sector Contributions
Timothy J. DiNapoli (au)
In 2012, 67 million international travelers visited the U.S., spending a total of $168 billion and supporting 7.7 million U.S. jobs. However, the U.S. market share of global spending by international travelers has fallen over the last decade. In 2010, Congress passed the Travel Promotion Act (TPA), establishing the Corporation for Travel Promotion -- which conducts business as Brand USA -- as a nonprofit public-private partnership to promote international travel to the U.S. TPA requires that Brand USAńˇ╗s annual budget consist of private sector cash and in-kind contributions, with federal matching funds. The Commerce Dept. reviews Brand USAńˇ╗s requests for federal matching funds and directs the Treasury Dept. to disburse the funds. For FY 2012, Brand USA received about $50 million in private-sector funding and $100 million in federal matching funds. This report addresses (1) Brand USAńˇ╗s programs and activities, (2) efforts to measure performance, and (3) certain policies and procedures. Tables and figures. This is a print on demand report.
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