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Diane Publishing Books
Mobile Privacy Disclosures: Building Trust through Transparency
Jon Leibowitsz (ed)
In the fourth quarter of 2012, consumers worldwide bought approx. 217 million smartphones. Consumers derive enormous benefits from these devices, but the complexity of the mobile ecosystem raises 21st century concerns: When people use their mobile devices, they are sharing information about their daily lives with a multitude of players. How many companies are privy to this information? How often do they access such content and how do they use it or share it? What do consumers understand about who is getting their information and how they are using it? In May 2012, the Fed. Trade Comm. (FTC) hosted a mobile privacy panel discussion on transparency: With so many players collecting and using consumer data, who should provide privacy information to consumers? Given the limited screen space of mobile devices, how can this information be conveyed? This report offers several suggestions for the major participants in the mobile ecosystem as they work to improve mobile privacy disclosures. Figures. This is a print on demand report.
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