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Diane Publishing Books
CDCäó»s Guide to Writing for Social Media
Amy Burnett Heldman (ed)
This guide was developed by the Electronic Media Branch, Division of News and Electronic Media, Office of the Associate Director of Communication at the Centers for Disease Control and Prevention (CDC). It was designed to provide guidance and to share the lessons learned in more than three years of creating social media messages in CDC health communication campaigns, activities, and emergency response efforts. The guide provides information to help you write more effectively using multiple social media channels, particularly Facebook, Twitter, and mobile phone text messaging. It is intended for a beginner audience, although some readers with an intermediate level may find it useful too. An Appendix on Audience Segmentation provides information on social media audience, by age. Figures. This is a print on demand report.
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