Join our mailing list!

Official PayPal Seal

(Your shopping cart is empty)

  Home > Diane Publishing Books >

Mobile Payments: Whats in It for Consumers?: A Reprint from the Economic Review
Mobile Payments: Whatäó»s in It for Consumers?: A Reprint from the  äóìEconomic Reviewäó
Our Price: $20.00
By Fumiko Hayashi (au)
Year: 2012
Pages: 32
Binding Paperback
ISBN 978-1-4578-3175-1

Product Code: 1457831759

Mobile payments (MP) -- those initiated on a mobile device such as a cell phone or tablet computer -- have not been widely adopted in the U.S. This study examines the barriers that have limited the takeoff of MP in the U.S. It also assesses which attributes of MP might encourage or discourage adoption by U.S. consumers. Greater convenience and enhanced ability to monitor account balances are likely to encourage consumer adoption of MP for in-store purchases, while initial lack of merchant acceptance may discourage adoption. The effects on consumer adoption of cost, security, and targeted marketing are less clear and will depend on which MP technology is used and how it is implemented. This is a print on demand report.

Share your knowledge of this product with other customers... Be the first to write a review
Diane Publishing Co
PO Box 617
Darby, PA 19023-0617
 About Us
 Become an Affiliate
 Privacy Policy
 Send Us Feedback
Company Info | Advertising | Product Index | Category Index | Help | Terms of Use
Copyright � 2004 Diane Publishing Company. All Rights Reserved.
Built with Volusion