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Diane Publishing Books
Customer Centered Growth: Five Proven Strategies for Building Competitive Advantage
Richard Whiteley (au); Diane Hessan (au). How is it that some companies break away & achieve dramatic growth in today’s rapidly changing business climate, while others struggle just to survive? This book reveals the compelling secret these winning companies share: they have put the customer at the center of all they do. The result is lower costs & profitable growth. Drawing on dozens of case studies of every kind of enterprise, the authors define 5 proven strategies that you can use to grow -- even under adverse business conditions. They provide a model of hands-on, practical advice as well as conceptual insight. The book is filled with action steps & guidelines, as well as a 60-page toolkit that you can tailor to your unique situation.
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