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Marketing Without Frontiers: The Royal Mail Guide to International Direct Marketing (4th Ed.)
Marketing Without Frontiers: The Royal Mail Guide to International Direct Marketing (4th Ed.)
 
Our Price: $65.00
Year: 1998
Pages: 330
Binding Paperback

Product Code: 0788189115

Description
 
David Robottom (fr). The most comprehensive ‘how to’ guide to international direct marketing available. Packed with knowledge & experience from the leading exponents of international direct marketing. Comprehensive coverage of subjects which all companies operating internationally need to know. From detailed case studies, to the mechanics of direct marketing through financial & legal help to country by country data. Each Country By Country Data section not only presents the latest analysis of Direct Mail & list purchase in that country, but also includes original economic research covering Gross Domestic Product, exchange rates, inflation & unemployment.

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