Competing for Employees: Proven Marketing Strategies for Hiring & Keeping Exceptional People

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Our Price: $25.00

Year: 1991
Pages: 232
Binding Hardcover
ISBN 669210625

Product Code: 078816113X

Description

Kathleen Groll Connolly & Paul M. Connolly. Traditional employment practices no longer work in today’s competitive environment. Now many companies are competing with each other for people with the right skills & attitudes. This is the first book to explore the application of strategic marketing principles to the entire employment life cycle, from start to finish. In clear, understandable language, the authors show how you can apply what you know about finding & keeping customers to finding & keeping exceptional people. They use examples from their extensive work with both firms & employees to show how you can position your firm to be a competitive employer. Bibliography.

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