How to Spec Type

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How to Spec Type

Our Price: $17.00

Year: 1987
Pages: 127
Binding Hardcover
ISBN 823024733

Product Code: 078815978X

Description

Alex White. A treasury of visual/verbal techniques with which to upgrade & enrich the value of printed communication. Part 1: preparing the copy for type: points & picas; language of type; type size; weight & posture; letter, word & line spacing; type arrangements; copyfitting; counting characters & manuscript; selecting the type; casting off; adding leading; adjusting to fit; marking copy; creating comps; display & text comping; computer comps; & exercises. Part 2: Type Samples: breaking up text; display type; runarounds; initial caps; tables & forms; charts & graphs; rules & bullets; & exercises. Glossary. Type speccing marks. Bibliography.

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