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Diane Publishing Books
Pennies for Charity: Telemarketing by Professional Fundraisers
Dennis C. Vacco. Reviews the financial reports of telemarketers in New York State & makes available data from telemarketing campaigns, including the total amount contributed to the campaign, the amount received by the charity for which the campaign was conducted, & the % of the total income received by the charity. Designed to assist individuals in choosing the recipients of their charitable donations, this report is also intended for use by charitable organizations who contract for professional fundraising services in selecting agents wisely in order to maximize their return & better fulfill their missions. Charts & tables.
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