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  Home > Diane Publishing Books >

Size & Growth of the Nutritionally Improved Foods Market
Size & Growth of the Nutritionally Improved Foods Market
Our Price: $25.00
Year: 1996
Pages: 41
Binding Paperback

Product Code: 0788136992

Elizabeth Frazao & Jane E. Allshouse. This study uses supermarket scanner data for 1989-93 to evaluate the size & growth of the market for nutritionally improved foods relative to their traditional counterparts, & to determine whether nutritionally improved foods cost more than their counterparts. Sales of nutritionally improved foods grew faster than sales of regular versions in U.S. supermarkets even through nutritionally improved foods generally cost more. The study covers 37 food categories.

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