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Agricultural Marketing: Comparative Analysis of U.S. & Foreign Promotion & Research Programs
Agricultural Marketing: Comparative Analysis of U.S. & Foreign Promotion & Research Programs
 
Our Price: $25.00
Year: 1995
Pages: 65
Binding Paperback

Product Code: 0788136844

Description
 
Juliann M. Gerkens, James L. Dishmon, Jr., Jay L. Scott, & Carol Herrnstadt Shulman. U.S. producers, importers, & others handling a variety of agricultural products pay millions of dollars annually for promotion & research programs to increase domestic & foreign sales of these products. This report presents information on these programs: how U.S. check-off programs are organized & what kinds of activities they carry out, what factors the check-off boards consider in planning future program activities, & how comparable marketing organís. in Australia, Germany, New Zealand, & the U.K. are organized & carry out their activities.

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