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  Home > Diane Publishing Books >

Effects of the Mass Media on the Use & Abuse of Alcohol
Effects of the Mass Media on the Use & Abuse of Alcohol
 
Our Price: $45.00
Year: 1995
Pages: 302
Binding Paperback


Product Code: 0788125702

Description
 
Susan E. Martin (ed.). Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, & culture: an overview; a review of research on alcohol advertising & media content; advertising & marketing: applying the principles, practices , & outcomes to alcoholic beverages; health promotion: public service announcements, media campaigns, & media advocacy; & a synthesis of the issues. Illustrated.

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