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International Marketing Resource Guide
International Marketing Resource Guide
Our Price: $50.00
Year: 1994
Pages: 335
Binding Paperback

Product Code: 0788124102

William A. Delphos. Walks you through the international direct marketing process. References hundreds of resources. Includes actual case studies of U.S. companies marketing their products & services directly to customers in other countries. Covers: understanding issues unique to international business; overview of international markets by region, & by selected countries (Australia, Canada, France, Germany, Japan, Mexico & the U.K.); market information sources; reaching the customer; pricing, accounting & legal considerations; sales transactions; & more.

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