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Diane Publishing Books
Competing in the Global Market (for U.S. Engineering & Construction Firms)
. From 1971 to 1985, the U.S. engineering/construction (E/C) industry lost 50% of its international market share. Development of strategies & technologies that respond to current & future customer needs will make both the owner companies & the E/C firms more competitive in the international marketplace. It is imperative for U.S. firms to plan for the future, which often will include the formation of international alliances. Awareness of the needs of global customers & an understanding of the key elements determining the success of international alliances are the subjects of this publication.
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