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  Home > Diane Publishing Books >

Globalization of the Mass Media
Globalization of the Mass Media
 
Our Price: $65.00
Year: 1993
Pages: 359
Binding Paperback

Product Code: 0788104721

Description
 
. Discusses the why & how of globalization of the mass media, examines U.S. communications policy options that could enable U.S.-based mass media firms to better compete in international & domestic markets, explores the trend of expanding foreign direct investment & exports, & looks at regulatory & technological changes affecting international competition.  Makes recommendations for changes to enable greater participation by U.S. firms in foreign broadcasting markets.

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