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Bug: The Strange Mutations of the World’s Most Famous Automobile
Bug: The Strange Mutations of the World’s Most Famous Automobile
Our Price: $25.00
Year: 2002
Pages: 248
Binding Hardcover
ISBN 743202422

Product Code: 075678574X

Phil Patton (au). As much a character as a car, the Bug has had a Zelig-like knack for appearing again & again on the main stage of history. The car that was first built as a tool of Nazi propaganda was, in the postwar years, transformed by American salesmanship into a counterculture icon, then finally into a product of global marketing. In 1959, VW hired the innovative ad agency Doyle Dane Barnback to build a campaign, & the liability of Hitler’s car was overcome. In the 1980s, the bug lost its popularity to the better-engineered & -designed cars from Japan. In 1998 VW unveiled the New Beetle. This is the fascinating story of the automobile that was not just a means of transportation but a critical artifact in the history of the 20th century. Illustrations.

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