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Diane Publishing Books
Dress Codes: Meanings & Messages in American Culture
Ruth P. Rubinstein (au). Systematically analyzes the meaning & relevance of clothing in American culture. Presented here for the first time are theories of clothing & an analysis of images of power & authority, gender, seduction (the sexy look, the alluring look, the glamorous look, the vulnerable look), wealth & beauty, youth & health, & leisure & political hierarchy. Offers the student & the general reader a complete “semiotics of clothing” in a form that is readable, entertaining, & informative. The over 100 illustrations provide fascinating glimpses into the history of Amer. fashion & clothing -- along with their antecedents in Europe -- as well as a collection of images from the more familiar world of contemporary America.
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