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Diane Publishing Books
How to Direct-Market Farm Products on the Internet
Jennifer-Claire V. Klotz (au). Farm direct marketing on the Internet provides many opport. for producers to expand their existing bus. Internet technol. can be used to improve customer service, educate consumers, & save valuable resources such as time & money. Farm direct marketers should consider the various ways in which they can adopt the Web & adapt it to the uniqueness of their farm or ranch. This pub. provides basic info. & suggestions for direct farm marketers on selecting & tailoring a Web site to meet their marketing needs & goals, incl.: reasons for considering using the Web for direct farm marketing; how to develop a marketing plan; how to research the market; & how to set up & market the Web site. Feedback from producers who use the Internet is included. Illustrated.
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