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Alcohol Marketing & Advertising: A Report to Congress by the U.S. Federal Trade Commission
Alcohol Marketing & Advertising: A Report to Congress by the U.S. Federal Trade Commission
 
Our Price: $30.00
Year: 2003
Pages: 68
Binding Paperback

Product Code: 0756742609

Description
 
Janet M. Evans (au). The Fed. Trade Comm. (FTC) studied the impact of underage consumers of ads for new flavored malt beverages (FMB), & whether the beverage alcohol industry has implemented the recommendations contained in the FTCs 1999 report to Congress regarding alcohol industry self-regulation. This report sets forth the FTCs findings on these subjects. It indicates that adults appear to be the intended target of FMB marketing, & that the products have established a niche in the adult market. The investigation found no evidence of targeting underage consumers in the FMB market.

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