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Diane Publishing Books
New Dollar Coin: Marketing Campaign Raised Public Awareness But Not Widespread Use
Bernard L. Ungar. If the public uses the dollar coin rather than the dollar note, the govít. could save up to $500 million annually. This report studies the U.S. Mintís marketing program for the Sacagawea dollar coin. The report: describes the Mintís new dollar coin marketing program costs, the contracts & promotional programs in which the Mint engaged, & the revenues that were generated; assesses the barriers the Mint may face in increasing the publicís use of the new dollar coin; describes the Mintís future plans to promote the new dollar coin & the extent that these plans address the barriers; & assesses the extent that the Mintís 2001 & 2002 reports fully & accurately described the marketing programs, the results obtained, & the problems encountered. Ill.
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