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Diane Publishing Books
Proceed. of the 2nd Annual Digital TV Application Software Environment Symposium 2001: End-to-End Data Services, Interoperability & Applications
Alan Mink & Rob Snelick (eds.). Interactive digital television (IDTV) brings about a host of exciting opportunities for broadcasters, content providers, tool developers, & equipment mfrs. IDTV combines aspects of traditional TV & the Internet that inspires applications in e-commerce, e-learning, targeted ads, video-on-demand, & enhanced viewing services. But as the various standards orgís. & consortiums hone their lower layer standards for IDTV, they are evolving along different lines. The results are similar but non-interoperable standards for different technolís. & different regions. Thus interest has shifted to the emerging middleware layer standards as both an enabling & unifying technol. to obtain standardized interactive Digital TV content & behavior. Illus.
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