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Diane Publishing Books
Marketing Earthquake Preparedness: Community Campaigns That Get Results
Jim Brady (a.); Richard Eisner (ed.). This guide, developed by the (San Francisco) Bay Area Regional Earthquake Preparedness project, presents a model approach for implementing local earthquake preparedness campaigns that can be used by local government agencies, volunteer groups, or individuals. Chapters: Introduction: Background, Who Can Use This Model?, & Working with the Private Sector in a Marketing Approach; The Marketing Approach: Why a Marketing Approach?, Potential Barriers to This Approach, & Factors That Contribute to Success; Forming the Marketing Organization: Key Positions within the Marketing Organization, & General Guidelines for a Successful Campaign; The Campaign Steps; Conclusion; A Sample Campaign, & Notes & Sources.
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