Join our mailing list!



Official PayPal Seal

(Your shopping cart is empty)

  Home > Diane Publishing Books >

Marketing Earthquake Preparedness: Community Campaigns That Get Results
Marketing Earthquake Preparedness: Community Campaigns That Get Results
 
Our Price: $20.00
Year: 1986
Pages: 48
Binding Paperback

Product Code: 0756730287

Description
 
Jim Brady (a.); Richard Eisner (ed.). This guide, developed by the (San Francisco) Bay Area Regional Earthquake Preparedness project, presents a model approach for implementing local earthquake preparedness campaigns that can be used by local government agencies, volunteer groups, or individuals. Chapters: Introduction: Background, Who Can Use This Model?, & Working with the Private Sector in a Marketing Approach; The Marketing Approach: Why a Marketing Approach?, Potential Barriers to This Approach, & Factors That Contribute to Success; Forming the Marketing Organization: Key Positions within the Marketing Organization, & General Guidelines for a Successful Campaign; The Campaign Steps; Conclusion; A Sample Campaign, & Notes & Sources.

Share your knowledge of this product with other customers... Be the first to write a review
Diane Publishing Co
PO Box 617
Darby, PA 19023-0617
1-800-782-3833
 About Us
 Become an Affiliate
 Privacy Policy
 Send Us Feedback
 
Company Info | Advertising | Product Index | Category Index | Help | Terms of Use
Copyright � 2004 Diane Publishing Company. All Rights Reserved.
Built with Volusion