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Diane Publishing Books
Partnership Attitude Tracking Study (Spring 2000): Teens in Grades 7 Through 12
Steve Dnistrian. Report by The Partnership for a Drug-Free America (PDFA), a coalition of communications professionals dedicated to one mission: to use the power of the mass media to reduce demand for illegal drugs. Chapters: PDFA mission; the Partnership Attitude Tracking Study (PATS); questionnaire development; self-report data; PATS & other leading studies; key findings on teens & use of drugs, alcohol & tobacco; impact of the Nat. Youth Anti-Drug Media Campaign; awareness & perceived effect of anti-drug messages; increasing role of media as source of info.; the campaign & anti-drug attitudes & behaviors; teens, drugs, & the Internet; & conclusions & implications. Tables.
Competing for Employees: Proven Marketing Strategies for Hiring & Keeping Exceptional People
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