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  Home > Diane Publishing Books >

Dot Com Disclosures: Information About Online Advertising
Dot Com Disclosures: Information About Online Advertising
Our Price: $30.00
Year: 2000
Pages: 100
Binding Paperback

Product Code: 0756702534

Barry Leonard (ed). Report by the Federal Trade Commission (FTC) on the information that businesses should consider as they develop online advertisements to ensure that they comply with the law. The same consumer protection laws that apply to commercial activities in other media apply online. The FTC Act’s prohibition on “unfair or deceptive acts or practices” encompasses Internet advertisements, marketing & sales. It discusses: (1) the requirement for clear & conspicuous disclosures to prevent an advertisement from being misleading, to ensure that consumers receive material information about the terms of a transaction; (2) ways that advertisers can make such disclosures; & (3) FTC rules & guides that are adaptable to new technologies.

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