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Diane Publishing Books
Dot Com Disclosures: Information About Online Advertising
Barry Leonard (ed). Report by the Federal Trade Commission (FTC) on the information that businesses should consider as they develop online advertisements to ensure that they comply with the law. The same consumer protection laws that apply to commercial activities in other media apply online. The FTC Act’s prohibition on “unfair or deceptive acts or practices” encompasses Internet advertisements, marketing & sales. It discusses: (1) the requirement for clear & conspicuous disclosures to prevent an advertisement from being misleading, to ensure that consumers receive material information about the terms of a transaction; (2) ways that advertisers can make such disclosures; & (3) FTC rules & guides that are adaptable to new technologies.
For Your Own Good: The Roots of Violence in Child-Rearing
Applique: The Ann Boyce Way
Secret World of the Spy: Stories of Espionage, Deception & Discovery
Not Fade Away: The On-Line World Remembers Jerry Garcia
Commonwealth of Science: ANZAAS & the Scientific Enterprise in Australia, 1888-1988
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