Deceptive Mailings & Sweepstakes Promotions: Hearing Before the Committee on Governmental Affairs, U.S. Senate

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Our Price: $35.00

Year: 1999
Pages: 329
Binding Paperback

Product Code: 0756701465

Description

Susan M. Collins (ed). Examines promotional mailings, particularly sweepstakes, that flood mailboxes with more than a billion pieces of mail/year. Examines the nature & the impact of sweepstakes run by: American Family Enterprises, Publishers Clearing House, Time Inc., & Reader’s Digest. No evidence has been uncovered that the sweepstakes are fraudulent; however, the legitimate sweepstakes companies use deceptive & aggressive marketing techniques. Examines unfair practices that deceive consumers into making excessive, unneeded purchases. Examines how laws can be changed to make sweepstakes less deceptive & how the companies could be more honest with consumers.

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