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Deceptive Mailings & Sweepstakes Promotions: Hearing Before the Committee on Governmental Affairs, U.S. Senate
Our Price:
$
35.00
Year:
1999
Pages:
329
Binding
Paperback
Product Code:
0756701465
Description
Susan M. Collins (ed). Examines promotional mailings, particularly sweepstakes, that flood mailboxes with more than a billion pieces of mail/year. Examines the nature & the impact of sweepstakes run by: American Family Enterprises, Publishers Clearing House, Time Inc., & Reader’s Digest. No evidence has been uncovered that the sweepstakes are fraudulent; however, the legitimate sweepstakes companies use deceptive & aggressive marketing techniques. Examines unfair practices that deceive consumers into making excessive, unneeded purchases. Examines how laws can be changed to make sweepstakes less deceptive & how the companies could be more honest with consumers.
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