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Diane Publishing Books
Window to the Future: The Golden Age of Television Marketing and Advertising
Steve Kosareff (au)
When TV sets were still a luxurious novelty, their manufacturers introduced the public to the new medium by emphasizing its most glamorous, comforting, & futuristic aspects. This book collects more than 150 full-color print advertisements, magazine covers, & brochure & catalog images to bring the golden age of TV advertising & marketing to light. In amusing displays of the TV serving as furniture, posh appliance, party centerpiece, news & entertainment purveyor, & even beloved member of the family, these images reflect the many ways that the populace would find to desire televisions. “A nostalgic look at the wonder years of TV’s youthful innocence.” “A glowing tribute to the medium in its infancy.”
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