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Diane Publishing Books
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Bryan Eisenberg (au); Jeffrey Eisenberg (au); Lisa T. Davis (au)
Introduces Persuasion Architecture (PA) as the synthetic model that provides bus. with a proven context for rethinking customers & retooling marketers in a rewired market. You will learn: why many marketers are unprepared for today’s increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatory; How interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandizing, & customer relations; How PA allows bus. to create powerful, multi-channel persuasive systems that anticipate customer needs; & How PA allows bus. to measure & optimize the return on investment for every discreet piece of that persuasive system. Includes 80-minute video seminar CD.
Office Computing Bible: Using Personal Computers at Work
Family Herbal Cookbook: A Guide to the Ancient Chinese Philosophy of Food & Health
McGraw-Hill Multimedia Handbook
Women of Strength: Biographies of 106 Who Have Excelled in Traditionally Male Fields, A.D. 61 to the Present
Comes the Millennium
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