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Video News Releases: Unattributed Prepackaged News Stories Violate Publicity or Propaganda Prohibition: Congressional Testimony
Susan A. Poling (au)
In recent years, fed. agencies have been increasing their use of video news releases (VNRs), which frequently include prepackaged news stories. The prepackaged news stories are distributed to local TV news stations & are designed to resemble actual news stories. By eliminating the costs & effort of producing an original news story, agencies can find news stations willing to broadcast a favorable news segment on a desired topic. The author examined prepackaged news storied produced by the Dept. of Health & Human Serv. & the Office of Nat. Drug Control Policy & evaluated whether these materials constituted covert propaganda in violation of the prohibition on using appropriated funds for publicity & propaganda not authorized by Congress.
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