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U.S. International Broadcasting: Management of Middle East Broadcasting Services Could Be Improved
Jess T. Ford (au)
The Broadcasting Board of Governors’ broadcasting services, Radio Sawa, & the Alhurra satellite TV networks -- collectively known as the Middle East Broadcasting Networks, Inc. (MBN) -- currently aim to reach Arabic speakers in 19 countries & areas throughout the Middle East. Annual spending for current activities amounts to about $78 million. This report reviewed MBN’s: (1) strategic planning to address competition in the Middle Eastern media market; (2) implementation of internal control; (3) procedures MBN has developed to ensure compliance with its journalistic standards; & (4) performance indicators & whether targets have been met. Includes recommendations. Charts & tables.
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