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Diane Publishing Books
Opportunity from Strength: Strategic Planing Clarified with Case Examples
Robert G. Cope (au)
The term “strategic” usually associated with “planning” has been applied to virtual every administrative action in higher education in the 1980s. The term has been overused and frequently incorrectly applied. This report identifies appropriate and inappropriate uses of the concept; reviews the significant literature that provides both conceptual and practical guidelines; presents a series of very simple to more complex planning models that institutions can adopt or modify, depending upon their circumstances, to plan strategically; and illustrates the use of various strategic planning models with case examples. Illustrations.
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