Join our mailing list!
(Your shopping cart is empty)
Diane Publishing Books
Prescription Drugs: Trends in FDA’s Oversight of Direct-to-Consumer Advertising: Congressional Testimony
Marcia Crosse (au)
The FDA is responsible for overseeing direct-to-consumer (DTC) advertising (ad) of prescription drugs, which includes TV, magazines, and the Internet. If FDA identifies a violation of laws or reg’s. in a DTC ad material, the agency may issue a regulatory letter (RL) asking the drug co. to take specific actions. In 2002, there were delays in FDA’s issuance of these RL. This testimony discusses trends in FDA’s oversight of DTC ad and the actions FDA has taken when it identifies violations. This statement discusses the: (1) DTC ad materials FDA reviews; (2) FDA’s process for issuing RL citing DTC ad materials and the number of RL issued; and (3) the effectiveness of FDA’s RL at limiting the dissemination of false or misleading DTC ad. Charts and tables.
Comes the Millennium
Competing for Employees: Proven Marketing Strategies for Hiring & Keeping Exceptional People
Where the Domino Fell: America & Vietnam, 1945 to 1990
Office Computing Bible: Using Personal Computers at Work
Rise of Life: The First 3.5 Billion Years
Share your knowledge of this product with other customers...
Be the first to write a review
Diane Publishing Co
PO Box 617
Darby, PA 19023-0617
Become an Affiliate
Send Us Feedback
Copyright ï¿½ 2004 Diane Publishing Company. All Rights Reserved.