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Taken for a Ride: How Daimler-Benz Drove Off with Chrysler (rev. ed.)
Taken for a Ride: How Daimler-Benz Drove Off with

Our Price: $15.00
By Bill Vlasic (au); Bradley A. Stertz (au)
Year: 2001
Pages: 408
Binding Paperback
ISBN 60934484

Product Code: 1437952410

In May 1998, a stunning $36 billion merger was announced by Chrysler and Daimler Benz. When the dust settled, Daimler had bought Chrysler, and the shock waves reverberated on both sides of the Atlantic. This gripping narrative goes behind the scenes to reveal the untold story behind the unsuccessful attempt to take over Chrysler by its biggest shareholder, the reclusive billionaire Kirk Kerkorian, and its legendary retired CEO, Lee Iacocca. Their startling grab for Chrysler sparked secret talks between Chrysler and Daimler on a massive joint venture. The action moves feverishly around the world with larger-than-life characters in the high-stakes arena of international automaking. With a new epilogue on the crisis at Chrysler. Photos.

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