Join our mailing list!

Official PayPal Seal

(Your shopping cart is empty)

  Home > Chemical Heritage Fdn. >

Sun and Earth and the “Green Economy”: A Case Study in Small-Business Innovation: Studies in Materials Innovation

Our Price: $15.00
By Kristoffer Whitney
Year: 2009
Pages: 25
Binding Paperback

Product Code: 1437952763

Since 1980 the household-cleaning-products industry has proliferated with small, niche firms catering to consumers interested in plant-based surfactants, or oleochemicals, rather than petroleum-based cleaners. While oleochemicals are still a relatively small part of the market, a few successful firms have not only inspired other similar small bus. but have also led large producers to innovate their own lines of “green” household products. This case study focuses on one of the earliest co. to produce “natural” household-cleaning products, Sun & Earth, and places the co. in the context of the larger phenomenon of the so-called green economy. The case of Sun and Earth illuminates what it means to innovate as a small business in a niche market.

Share your knowledge of this product with other customers... Be the first to write a review
Diane Publishing Co
PO Box 617
Darby, PA 19023-0617
 About Us
 Become an Affiliate
 Privacy Policy
 Send Us Feedback
Company Info | Advertising | Product Index | Category Index | Help | Terms of Use
Copyright � 2004 Diane Publishing Company. All Rights Reserved.
Built with Volusion