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Chemical Heritage Fdn.
Sun and Earth and the “Green Economy”: A Case Study in Small-Business Innovation: Studies in Materials Innovation
Since 1980 the household-cleaning-products industry has proliferated with small, niche firms catering to consumers interested in plant-based surfactants, or oleochemicals, rather than petroleum-based cleaners. While oleochemicals are still a relatively small part of the market, a few successful firms have not only inspired other similar small bus. but have also led large producers to innovate their own lines of “green” household products. This case study focuses on one of the earliest co. to produce “natural” household-cleaning products, Sun & Earth, and places the co. in the context of the larger phenomenon of the so-called green economy. The case of Sun and Earth illuminates what it means to innovate as a small business in a niche market.
Research Frontiers for the Chemical Industry: A Report on the Fourth Annual CHF-SCI Innovation Day Warren G. Schlinger Symposium: 11 September 2007:
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Studies in Sustainability: New Chemical Bodies: A Conversation on Human Biomonitoring and Endocrine-Disrupting Chemicals
Research Frontiers for the Chemical Industry: Report on the Fifth Annual CHF-SCI Innovaiton Day Warren G. Schlesinger Symposium: 18 September 2008
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