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  Home > Diane Publishing Books >

Self-Regulatory Principles for Online Behavioral Advertising
Self-Regulatory Principles for Online Behavioral Advertising
Our Price: $25.00
By Barry Leonard
Year: 2009
Pages: 48
Binding Paperback
ISBN 9781437932102

Product Code: 143793210X

Contents of this report: (1) Intro.; (2) Background: A. What is Online Behavioral Advertising (OBA)?; B. The FTC Examination of OBA: 1. Online Profiling Workshop; 2. Tech-ads Hearings and the OBA Town Hall; C. Staff’s Proposed Self-Regulatory Principles; D. Recent Initiatives to Address Privacy Concerns; (3) Summary of the Comments Received and Staff’s Analysis; (4) Revised Principles: A. Definition; B. Principles: 1. Transparency and Consumer Control; 2. Reasonable Security, and Limited Data Retention, for Consumer Data; 3. Affirmative Express Consent for Material Changes to Existing Privacy Promises; 4. Affirmative Express Consent to (or Prohibition Against) Using Sensitive Data for OBA. Charts and tables.

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