Join our mailing list!
(Your shopping cart is empty)
Diane Publishing Books
Self-Regulatory Principles for Online Behavioral Advertising
Contents of this report: (1) Intro.; (2) Background: A. What is Online Behavioral Advertising (OBA)?; B. The FTC Examination of OBA: 1. Online Profiling Workshop; 2. Tech-ads Hearings and the OBA Town Hall; C. Staff’s Proposed Self-Regulatory Principles; D. Recent Initiatives to Address Privacy Concerns; (3) Summary of the Comments Received and Staff’s Analysis; (4) Revised Principles: A. Definition; B. Principles: 1. Transparency and Consumer Control; 2. Reasonable Security, and Limited Data Retention, for Consumer Data; 3. Affirmative Express Consent for Material Changes to Existing Privacy Promises; 4. Affirmative Express Consent to (or Prohibition Against) Using Sensitive Data for OBA. Charts and tables.
Your Mental Health: A Layman's Guide to the Psychiatrist's Bible
Sale Price: $14.00
Supporting the Sky
Competing for Employees: Proven Marketing Strategies for Hiring & Keeping Exceptional People
Dress Codes: Meanings & Messages in American Culture
Who’s in Control? Polar Politics & the Sensible Center
Share your knowledge of this product with other customers...
Be the first to write a review
Diane Publishing Co
PO Box 617
Darby, PA 19023-0617
Become an Affiliate
Send Us Feedback
Copyright ï¿½ 2004 Diane Publishing Company. All Rights Reserved.