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  Home > Diane Publishing Books >

Selecting Product Development Projects: Pioneering Versus Incremental Innovation Strategies
Selecting Product Development Projects: Pioneering

 
Our Price: $20.00
Year: 1993
Pages: 31
Binding Paperback

Product Code: 1568066856

Description
 
An investigation of project selection choices of duopolists facing two alternatives:  undertaking a pioneering type project aimed to develop a highly innovative product, or an incremental, innovation type project aimed to develop a less innovative product such as the modification of an existing product.

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