Real Thing: Truth and Power at the Coca-Cola Compa

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Real Thing: Truth and Power at the Coca-Cola Company

A definitive history of Coca-Cola, the world’s bes

Our Price: $26.00

By Constance L. Hays (au)
Year: 2004
Pages: 398
Binding Hardcover
ISBN 0-375-50562-8

Product Code: 1422354601

Description

A definitive history of Coca-Cola, the world’s best-known brand. Starts with Coke’s creation after the Civil War & continues with its domination of the domestic & worldwide soft-drink bus., is a uniquely Amer. tale of opportunity, hope, teamwork, & love, as well as salesmanship, hubris, ambition, & greed. By 1920, the company’s success depended on a unique partnership with a group of independent bottlers. But the co., intent on controlling everything about Coke, did all it could to dismantle that partnership. The story of Coke is also a catalog of carbonation, soda fountains, dynastic bottling bus., global expansion, & outsized promotional campaigns. “Reveals the psyche of a great Amer. corp. & how it shadows all business, for better or worse.”

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