Join our mailing list!



Official PayPal Seal

(Your shopping cart is empty)

  Home > Diane Publishing Books >

Real Thing: Truth and Power at the Coca-Cola Company
A definitive history of Coca-Cola, the world’s bes

 
Our Price: $26.00
By Constance L. Hays (au)
Year: 2004
Pages: 398
Binding Hardcover
ISBN 0-375-50562-8

Product Code: 1422354601

Description
 
A definitive history of Coca-Cola, the world’s best-known brand. Starts with Coke’s creation after the Civil War & continues with its domination of the domestic & worldwide soft-drink bus., is a uniquely Amer. tale of opportunity, hope, teamwork, & love, as well as salesmanship, hubris, ambition, & greed. By 1920, the company’s success depended on a unique partnership with a group of independent bottlers. But the co., intent on controlling everything about Coke, did all it could to dismantle that partnership. The story of Coke is also a catalog of carbonation, soda fountains, dynastic bottling bus., global expansion, & outsized promotional campaigns. “Reveals the psyche of a great Amer. corp. & how it shadows all business, for better or worse.”

Share your knowledge of this product with other customers... Be the first to write a review
Diane Publishing Co
PO Box 617
Darby, PA 19023-0617
1-800-782-3833
 About Us
 Become an Affiliate
 Privacy Policy
 Send Us Feedback
 
Company Info | Advertising | Product Index | Category Index | Help | Terms of Use
Copyright � 2004 Diane Publishing Company. All Rights Reserved.
Built with Volusion