Project President: Bad Hair and Botox on the Road to the White House

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By Ben Shapiro (au)
Year: 2007
Pages: 284
Binding Hardcover
ISBN 9781595551009

Product Code: 1437973310

Description

Scans Amer. presidential politics from George Washington to George W. Bush, and reveals what really gets candidates elected. It’s the image. And, image-making goes back to the roots of the republic: Washington’s false teeth and conspicuous military attire; Adam’s short stature and wig-throwing tantrums; Lincoln’s decision to grow a beard and don a stove-pipe hat; Kennedy’s choice to forgo the fedora at his inauguration; Clinton’s down-home charm and beer buddy persona; and George W. Bush’s workout regimen and cowboy attire. And presidents’ wives played a vital role from Rachel Jackson to Betty Ford. Explains seven crucial image factors for presidential candidates and uses them to place the 2008 candidates in historical context.

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